2020- Why your business needs a Google Business View and an Extended Reality experience.

  Lisa Libby Contributor 
      Extended Reality Technology 

Guides, tips, tricks, and everything you need to know about creating a Google Business View and an Extended Reality experience for your consumers.

Bookmark this page to quickly find all of our tips, guides, and, how-tos for standing out in the #EXTENDEDREALITY digital world.

How to stand out from your competition, and attract consumers on Google maps with Extended Reality experiences.

Improving your Google Maps ranking will boost visibility on Google and develop your digital value.  Google backs appealing and interactive content because it gives users leading information with a combined experience.  Google loves it when you upload photos, but adding an extended reality experience is a far more engaging way of reaching your customers.  A 360 virtual tour will allow users to engage with your brand more, improving the significance and your chances of appearing above competitors in Google. This new technology is just the beginning; you can take it a step further and boost awareness with 360-Degree Videos and 360-degree product photography, where your consumers can spin the product around. 

Look at this blog post, Disney Parks Launches First-Ever 360-Degree Panoramas on Google Street View by: 

Thomas Smith, Editorial Content Director, Disney Parks

What is a Google tour?

Google Virtual Tours also are known as Google Business View or See inside Street View is officially Google content that takes advantage of the digital world to advance engagement with alluring content and activities. Google Street View is one of the most popular platforms for sharing 360 photos, especially of businesses and places. In addition to 360 photos, Google Street View can also include virtual tours. 

A virtual tour is a reproduction of your business, giving the viewer a digital tour. By clicking in different directions, a visitor can move around your brick and mortar establishment. Current Street View of your storefront allows customers to find you easily on Google and Google Maps.  When doing your research look for a Google Street View “Google Trusted Photographer” who is trained, certified and endorsed by Google. 

Improve your Google Maps ranking.

Google loves it when you upload photos to your listing because it signals that you are an operating listing valuable of ranking higher in results. Google’s photo-recognition technology is progressing and Google is starting to show images in local search results. The SEO rule of thumb is that Google loves what consumers love, and consumers love photos. To boost your Google Maps ranking, upload high quality and compelling photos to your business listing that captures what it is like to be at your business. Google Maps street view gives you that platform to target your audience to attract new consumers.  Virtual tours can help your SEO by attracting local clientele; your target audience is looking for a restaurant in the Toronto, Ontario area. Since you registered your business with Google, your restaurant comes up. Not just that but those customers can drop a pin to see if they would like to dine there, check-in and leave a review.  Google Street View may just be the tipping point, especially when they compare your business to your local competitors who do not have a street view access.

Stand out from the competition!

A virtual tour of your business will help you stand out from your competitors. Virtual tours are a far more engaging way of reaching your customers when compared to static photography. Virtual tours are a great opportunity to stand out against your competition, even in a crowded market, and elevate your brand.  Custom virtual experiences are the next level of online engagement, increased quality content for your listing improves interaction and a new way to attract and interact with your customers. The ultimate goal of every branding initiative is to grab attention and stay at the top of their consumers’ minds. Today, forward-thinking businesses are trying to up this game by introducing immersive technologies in branding campaigns with 360-degree videos and 360-degree content, for instance, marketers can creatively promote a product, engage consumers and help them make faster decisions. Become more powerful and inspiring with 360-degree videos, when done well videos never disappoint. In fact, 92% of marketers believe that video marketing is a crucial branding strategy. It has revolutionized the way brands tell stories, making them more compelling, exciting and immersive. 360-degree photography and video show instantly what can be hard to describe, as the consumer will be able to spin the product around 360 degrees. The power of media-rich listings brings an experience to life and keeps the viewer engaged.

How and why do customers use Google Virtual Tours?

Customers can use street view wherever they are at on the go; virtual tours are accessible 365 days a year and 24 hours a day, meaning that you never miss a new business opportunity.  Customers can learn valuable information from this virtual tool, such as what your storefront looks like; the virtual tour gives viewers an even more immersive and interactive view. Google helps your consumers with the research process, according to a Forbes article, retailer’s state that 82% of consumers do research online before visiting a store. Such research may involve wanting to know what the store looks like inside and out, your hours of operation and reviews from other consumers. Google Maps street view helps with the researching process by allowing prospective customers to take a virtual tour before visiting, it helps customers make informed decisions with Google Maps street view. Customers can then plan accordingly for the occasion, this helps customers to relax and not worry about any unexpected mishaps. It is a convenient and comfortable digital experience by allowing viewers to ‘move around your storefront’ from the comfort of their own space and in their own time, creating a better connection with your customers.

Create Street View Virtual Tours automatically.

The good news is that there is now a shortcut for creating Street View Virtual Tours automatically with I-panorama, a web-based virtual tour software.  If you are not familiar with it, it is a unique virtual tour software that lets you upload several 360 photos, which it can analyze and automatically connect in relation to each other.

I-Panorama has many interactive functions and you can export your I-Panorama virtual tour as a Street View Virtual Tour. Creating the virtual tour in I-Panorama, you will not have to connect the photos manually in Street View!

Here is a video demo:

https://360panorama.platformreset.com/21

I-Panorama enables you to upload several 360 photos, have I-Panorama powerful software connect them, and then you can upload the tour to Google Maps, allowing you to create a virtual tour on Street View without the need to connect any of the photos manually.

Conclusion

Offer real-time product experiences with cutting edge extended reality technology!

Google Tours are an example of using extended reality technology in your marketing; you can allow your consumers to try out your business and products without having to visit your store in person.  Surveys show, 91% of users prefer interactive content to traditional advertising formats. Businesses can capitalize on this innovative tool and digitize, and enhance the in-store shopping experience. One way to incorporate this high tech tool is by providing interactive in-store technology, which helps your customers quickly locate a specific product in your store with immersive content.  Virtual tours help double interest in business listings, Google Virtual Tours get two times the engagement with this interactive tool, compared to basic listings.  Strong visuals, engaging interactions and vibrant messages are essential elements of a successful branding campaign. By incorporating immersive technology, you can go beyond the traditional approaches and create experiences. Customers will then be immersed in the online experience, this kind of entanglement by the end-users will have them feeling connected to your product. 

Where is your dream vacation going to be?  Leave a comment with the 360-degree Google View link in the description!

I want to go to Morocco, but until then I will enjoy the link below!

https://www.google.com/maps/place/Le+Salama/@31.6263304,-7.9867992,3a,75y,235.3h,94.84t/data=!3m8!1e1!3m6!1sAF1QipMpjYkOguFvej8aXxmR70q4kSJW-rbRrMp_Bn2o!2e10!3e11!6shttps:%2F%2Flh5.googleusercontent.com%2Fp%2FAF1QipMpjYkOguFvej8aXxmR70q4kSJW-rbRrMp_Bn2o%3Dw203-h100-k-no-pi-0-ya100.26288-ro-0-fo100!7i13312!8i6656!4m7!3m6!1s0x0:0x77d12fb6b8ea2d42!8m2!3d31.6264238!4d-7.98697!14m1!1BCgIgARICCAI

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This Post Has 6 Comments

  1. raman

    Hi
    Your article is awesome dear I have so many doubts about the google business account now it is clear thank you for sharing this

    1. admin

      Thank you for taking the time and leaving feedback.

  2. diziler

    You actually make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I will try to get the hang of it! Karen Aharon Laden

    1. admin

      I am still with you, it is a very fast and changing technology. If we just keep sharp in the area and make it through the task enough times we will walk out experts.

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