Get the 101 on how YOUR consumers can EXPERIENCE EXTENDED REALITY from home.

Lisa Libby Contributor 
      Extended Reality Technology 

EXTENDED REALITY:

Technology-led innovations for enhancing the consumer experience within the #HOMEBUILDERS, #CONTRACTORS #CONSTRUCTION, #PRE-CONSTRUCTION, and the #REALESTATE industries. 

How extended reality is transforming the housing industries. 

The housing industry marketing approach has been the same for decades, inconvenient and time consuming for the industry owners and the buyers.  Extended reality can help the housing industries grow their business, get more clients, and deliver cutting-edge services.  Half of the homebuyers are searching the internet first when looking to purchase a new home, as generation’s age, this number will continue to upsurge.   

Please check out the XSCADIND blog page, and read more of their stuff about extended reality and the housing industries! https://www.yumpu.com/en/document/read/58147994/virtual-and-augmented-reality-can-help-homebuilders 

Designers and clients can preview builds, make changes before construction, speed up progress, and create team collaborations, increase safety, and or sales. 

Potential homebuyers will use technology such as virtual property displays to view multiple homes without leaving your office or your clients leaving their home.   Marketing a property that has yet to be constructed with extended reality content has become much cheaper.   Extended reality has become more immersive, giving the housing industries and homebuyers an emotional connection of their future property.  With this new technology being popularized drastically over the next three years, companies need to prepare to roll with the punches, as a result, companies will see improved efficiency, reduce cost, increase profitability, and provide an experience for their clients. Uses of extended reality on-site can be anything from supplement training, safety procedures, virtual blueprints, and project planning, all accessed on-site using this type of technology.  Extended reality 3d models overlaid on the real world; via a device, create a more efficient workflow. 

Extended reality is the future of building. 

Technological innovation is changing one of the oldest careers in the world.  Extended reality prospers the entire housing industries team, from land developers to real estate agents.  Extended reality can provide an accurate view of the future build using web applications from morpholio, for the design, to the viewing experience, on ARkit (ios) and ARcore (android).  The housing industry needs to move ahead with the immersive technology of extended reality, and conceive effective marketing project management tools and content for end-users to buy an experience with the product. 

Uses in 2020 for extended reality in the housing industries. 

There is a major change in the way the housing industries are building and selling homes and a transformation in how their clients are looking to interact with their potential new home. Extended reality technology is created to be user-friendly, easily adaptive and cost-effective.  To have an immersive and interactive experience it can be as simple as using your device in your hand.  Over the next three years, the housing industries will adapt more readily to extended reality, giving the housing industries a compelling marketing tool for their clients, which will also help the entire building team is collaborating in an efficient manner. 

Embracing extended reality in 2020 and beyond. 

Extended reality can be used as a marketing tool for your clients to buy experience with their home.  Extended reality as a project management tool can bring together the team of homebuilders from pre-construction to engineers, making it easier to modify designs and decisions.  Extended reality has transformed the way people work, plan, communicate, coordinate, explore, and will ultimately affect where within homes are being marketed to the clients. 

Conclusion

Extended reality can accelerate projects and sales by blurring the line between digital information and the physical setting.  Extended reality is helping the housing industries become more efficient, bettering the consumers’ experience, and will boost your potential clients’ motivation to purchase.  Consumers no longer just want to purchase a product; they want an experience with their purchase. 

Question

Who are your target audience and what are their digital preferences? 

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