INCREASE your revenue by building captivating EXTENDED REALITY content for your consumers.

Lisa Libby Contributor 
      Extended Reality Technology 

Marketing that moves #EXTENDEDREALITY, the future of #DIGITALADVERTISING. 

Content that relates with younger generations that you cannot afford to miss. 

Extended reality is being hailed as the holy grail for building brand connections.  Advertisers can blend immersive extended reality experiences into marketing content such as display, picture, video, and games.  3D ad product placements are the extreme next-generation ad experience; early tests have shown that 3D ad engagement is 20x higher than web ads. 

Please check out Sol Rogers blog post, and read more of his stuff about consumer technology! https://www.forbes.com/sites/solrogers/2019/10/08/should-brands-invest-in-xr-advertising/#5b2688081912 

Innovative ways in which you could use extended reality for your marketing campaigns. 

Potential customers have always wanted to try products before purchasing them.  Fitting rooms, cosmetic samples, homes and many other related concepts testify to the validity of this sales strategy.  Extended reality shopping experiences are one of the surging trends in the technology industry.  Augmented reality offers the potential for businesses to add a digital component on top of their physical locations and products.  The application of extended reality spans into numerous industries and markets.  Extended reality can take branding material such as a business card or brochure to the next level by adding a virtual component.  Extended reality enhanced branding materials gives the end-user an intensive engagement. 

Let your consumers view your digital showcase remotely while having an interactive, entertaining, and immersive experience. 

By utilizing extended reality strategies into your marketing plan, you can provoke millions of dollars in earned media.  In an ambitious market, extended reality campaigns can be the differentiator that allows your brand to stand out from your competitors.  Using extended reality, aggressive businesses will be able to boost the experience they offer to their consumers, leading to increased business opportunities and sales. 

Extended reality market growth 2020 and beyond.  

Not only are the way ads served developing, but also the content and format.  New interactive ad formats are on the climb.  Immersive and original experiences give exceptional results for the business.  This kind of entanglement by the end-users will have them feeling connected to the product.  Surveys show 91% of users prefer interactive content to traditional advertising formats. 

Extended reality ideas for your business. 

Extended reality advertising can include quizzes, surveys, elements of augmented reality, virtual reality, 360-degree pictures and videos, and so much more depending on your budget and creativity.  Extended reality has a bright future; the format attracts consumers more into a brand’s world.  This greater immersion brings greater engagement, helping to build emotional connections that motivate consumers to buy into and buy from your brand. 

Conclusion. 

The capabilities of extended reality are nearly endless, starting with social media and ending with e-commerce.  New ad formats are advancing fast and are developing the future of online advertising.  Consumers want engaging ad experiences that augment reality and create meaningful connections with brands.  If you want to become one of those businesses that incorporate moving marketing into your campaigns, get creative and make your ideas come to life. 

Question. 

What are your favourite digital experiences out there today? 

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